Periodicals > The Bulletin > Vol. 73, No. 1
| Name: | Public Relations Role in AANR Advocacy |
| Authors: | Kolassa, Mary Jane |
| Indexed Date: | 7 Oct. 2024 |
| Index Status: | Complete |
| Original Language: | English |
| Genre: | Non-Fiction |
| Citation: | Kolassa, Mary. “Public Relations Role in AANR Advocacy.” The Bulletin, Vol. 73, No. 1, Jan. 2024, pp. 27-29, https://www.aanr.com/member-benefits |
Summary
AANR hired a marketing agency specializing in tourism and hospitality to promote nude recreation and member clubs/resorts/campgrounds. The agency developed public relations plans and advocated for nude recreation through various campaigns, including creating and promoting the term "Nakation vacation" and addressing controversies related to nudist summer camps for children. Additionally, the agency sought promotional partnerships with companies aligning with AANR's mission and tied their advocacy to relevant news topics like environmental consciousness and body positivity.