Periodicals > The Bulletin > Vol. 63, No. 7
| Name: | The 10/15/20 Plan to Win New Business |
| Authors: | Chenoweth, Bob |
| Indexed Date: | 25 Aug. 2022 |
| Index Status: | Complete |
| Original Language: | English |
| Genre: | Non-Fiction |
| Citation: | Chenoweth, Bob. “The 10/15/20 Plan to Win New Business.” The Bulletin, Vol. 63, No. 7, Jul. 2014, p. 14, https://www.aanr.com/member-benefits |
Summary
The article introduces the 10/15/20 Plan, a strategic approach that aims to effectively communicate a business pitch with an initial 10-word exposure phase to create curiosity, followed by a 15-word explanation phase to provide context, and a 20-word exchange phase to engage in a collaborative conversation. The plan also includes an extension phase for continued dialogue and referral opportunities to connect with potential clients.
Locations
This item can be found at the following locations:
| American Nudist Research Library | |
| Naturist Education Foundation Research Library |