Periodicals > The Bulletin > Vol. 64, No. 3
| Name: | Marketing to the Mainstream |
| Authors: | Cappa, Susan |
| Indexed Date: | 15 Oct. 2022 |
| Index Status: | Complete |
| Original Language: | English |
| Genre: | Non-Fiction |
| Citation: | Cappa, Susan. “Marketing to the Mainstream.” The Bulletin, Vol. 64, No. 3, Mar. 2015, p. 9, https://www.aanr.com/member-benefits |
Summary
Paradise Gardens, a nudist resort, ventured into mainstream advertising by setting up a booth at the Cincinnati Travel, Sport and Boat Show. They utilized tag lines and advertising materials provided by AANR, and focused on building connections and collecting emails for follow-up communication. Despite encountering polite rejections, they were able to generate interest and hand out thousands of informational pieces.
Locations
This item can be found at the following locations:
| American Nudist Research Library | |
| Naturist Education Foundation Research Library |